About unravel merchants

Unravel Merchants is a specialty green coffee company co-producing remarkable Ethiopian lots. Leveraging the combined production and processing experience of Steve Holt and Ashenafi Argaw, it offers direct access to the farm level and cater profiles to fit green buyer’s and roaster’s preferences. Headquartered in Denver, Colorado, Unravel Merchants is the second joint coffee venture of Steve Holt and Jim Deters through Deter’s parent company Gravity Haus. For more information follow us on Instagram @unravelmerchants.

engage with unravel

Coffee For Good.

We started out with a simple goal: to unravel the coffee experience from the seed of a coffee tree all the way to the remnant in your cup. Building on our experience co-producing and importing coffee straight from Ethiopia, we have explored the world seeking out roaster partners in our journey to not only provide the most exciting raw flavor potential, but to use coffee as a force for good. That means bringing people and communities together, sharing stories about our farm families and experiences, collaborating with our project leaders on processing innovation, and reinvesting annually back into the farm. If this all sounds good to you, we would love to engage in a conversation. Please send us your name, email and a short message.